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I understand the advertising market from the perspective of the client.

Advertising and broadcast campaigns can run in the hundreds of thousands of dollars. Restrictions on use, usage fees and copyright can cripple a potential client. High profile images and video can be very costly and time consuming to create.

I embrace these challenges and work with any client to give them the best possible product and service to represent their brand within their timeline and budget.

In business, image is everything. Building a brand requires images and video that excite and entice. High quality images and video are an investment in the brand. A custom-tailored image builds a distinct and lasting impression. A consistent and polished image builds trust in a consumer. What impression do you want to give existing and potential clients?

My work has won awards, but my focus is to make great companies look exceptional. I work with companies of all sizes on tight budgets and even tighter deadlines.

My photography offers a minimalist approach to the work. Focus is on a good concept and strong photography. The aim is simplicity, however complex the project is. 

Classically trained from the film era, I bring forth the traditional principles of good, solid photography. I try and get elements in-camera as opposed to relying on gimmicky special effects. I attempt to make modern, simple images/motion with timeless appeal. Based on a single idea or product, I strip away all the excess to explore what it is in itself, revealing understated beauty.

Check out my online portfolio…



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